Well obviously the candidate himself didn't come up with their slogan, but as I recall this particular one was supporter-generated and later adopted by the campaign.Killingsworth wrote:(Seriously though, I'd be surprised to learn the Bernie came up with that himself and not his campaign manager)
ETA: Yep!
The New York Observer caught up with the mastermind behind it all: a woman named Winnie Wong. She’s a digital strategist and co-founder of People For Bernie, a group of activists campaigning for Sanders. It was Wong and her team, not the official Sanders campaign, to come up with #FeelTheBern to get people talking. Wong does work closely with the Sanders campaign, which she said now embraces the slogan “without hesitation.”
The idea came to Wong during a Facebook conversation with a few other organizers trying to come up with “creative and whimsical” hashtags.
“#BernDownForWhat was mentioned. We thought, ‘what do the kids like?’” Wong said. “We wanted something that would carry his name all across the Internet and be more than just a hashtag. The beauty of the Internet is the way you can express yourself in a very democratic way.”
Wong also made clear that “a hashtag should never be the driving force of the campaign.” People should be.
“I’m grateful for the Internet and that people are producing opinions there about his platform, policies, his judgement and 40 years of dedicated service,” Wong said. “But by no means do I think the hashtag itself is a political revolution. It’s a tactic.”